Background
We took a dive into an unchartered market segment to introduce ambitious B2B solutions. It turned out that we didn’t need arm floaties nor rubber duckies to test the waters because brand awareness went through the roof and up-takes of products were so encouraging that our programs got completely booked up well in advance. Before long, the target market started to report back successful applications of the programs in their businesses, leading to even more demands for continuation of the offerings.

Responsbilities
• Overall thematic branding
• Trade collaterals
• Customer service – Managing enquiries hotline
• Creation of sales kits
• Print & media campaign – interviews, photography & advertorials