Background
The mayonnaise market is a warzone. So we went all-out for ‘blood’. And by that we meant communicating core values that celebrated the tight bond shared naturally among all burger operators.

Turns out, we struck a chord with this brotherhood of burgers. The operators liked how the chosen ‘brothers’ were given their due credit but most importantly they followed their brothers’ footstep and continued to be loyal to the brand.

Responsbilities
• Nationwide survey to shortlist best candidates
• Design & produce Trade Collaterals
• Manage entire Print &Media campaign