Background
The key aspiration is to demonstrate that Lady’s Choice understands and supports the burger business. We were able to reach out to over 1,000 burger boys in 4 regions and at the same time, developed better relationship with over 30 key wholesalers. Before long, words about the tour had gone viral; resulting in more wholesalers demanded that we extend our tour to their locations! Well, one of the key reasons to our sudden ‘fame’ was that we were able to help these wholesalers clear their monthly stocks within a day we were at their place! You could say that money sure buys you friends!

Responsibilities
• POSM – pre-tour promotions, site decorations
• Event management
• Tour mechanics
• Media campaign