Knorr Ayam Hainan Box - NEW
This is a campaign to get target customers to buy more from the products basket. They ended up not just buying one but a whole starter kit worth of goodies!
Background
The objective was to introduce a new and profitable menu to a target market. It was so well received that the cooking classes were all booked up in advance and the phone inquiries were ringing off the hook!
Responsibilities
• Packaging concept & design
• Sales collaterals
• Press campaign
