Background
This was the first ever burger cooking competition in Malaysia and it helped put the spotlight on the oft-ignored group of street entrepreneurs. Needless to say, burger operators across the country loved it! And so did the press! The coverage was so extensive that we gathered over a million ringgit worth of free-press! Also, because of the uniqueness of the competition, we had gotten support of the Ministry of Tourism to be featured as one of the event highlights of the year!

Till today burger operators are still asking when we were going to organize another round of competition; proving that we had successfully built the brand and strengthen the ownership of the burger platform; leading to long-term loyalty.

Responsibilities
• Event management – preliminary, semifinals & grand finale
• POSM
• PR
• Post event communications