Lady's Choice Dress Up Campaign
When one could find a burger stall at almost every corner, the only way to tell a great burger from an average one is by the sticker on the stall!
Background
In order to intensively conduct a branding exercise and competitively boost ownership of the burger platform, 12 teams were deployed SIMULTANEOUSLY to all states in Peninsular Malaysia to place stickers on burger stalls. Within a month, the streets of Malaysia were completely stormed and colours of Lady’s Choice were proudly displayed on over 3,000 burger stalls. This exercise sparked off a lot of copycat marketing yet the burger operators were reported to start asking for the Lady’s Choice stickers whenever they made purchases at their wholesalers. Guess this is one campaign that ‘stuck’ in the minds of the target market.
Responsibilities
• POSM concept & design
• Event management
• Real time survey & reporting
